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Intelligence (BI) and business analytics

Data, Information & Insights

Data is specific and objective fact. Information is formed by integration of related standardised data, enriched with business context and time horizon. Insights are actionable, and are generated by synthesising internal and external information, viewing through different business dimensions  across past and present time periods using various reporting and analytics techniques.

Below illustration shows how Data is transformed into Information and generates Insights, using an example of banking use-case

Right Consumer


Right Time

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